Tourism marketing is not like other industries

One of the best things a city can do is invite people to come and spend money. It helps if there is a compelling reason such as world-class museums, historic cultural attractions, great weather, great food, big rooms, meeting rooms for business, and / or recreational stuff to do. But this is only the beginning, because there must be a coherent plan, and every company needs to hold on to this theme and to create synergy marketing and branding

Oh yeah, easier said than done, and everyone in the industry, he knows, but that does not make it impossible. As a retired franchisor who has set up franchised service customers in 400 cities and 23 states, I have seen it done well, and yes, I've also seen what happens when he is wrong. Today I am retired in a region with 150 golf courses, and visitors from around the world come to spend their currencies in our city. "Great indeed," I say, but it does not happen by accident, no sir-ree

If you operate a business in the hospitality industry, or the travel industry or tourism, then there is a very good book that I want to recommend on marketing. This is a book I have in my personal library business, and one you should too if you are serious. The name of the book is

"Marketing in Tourism" by Victor TC Middleton with Jackie Clarke, Butterworth Heinemann, and a division of Reed Publishers, Boston, MA, (2001), third edition, 487 pages, ISBN: 0-7506-4471-0

It is important to learn the five major areas that surround the travel and tourism industry. You will begin to understand the problems with the supply and demand, and how you can influence the buying behavior, referral and to introduce the brand in your area. You'll learn how to mathematically calculate the amount of sales tax revenues and collected from various businesses within the tourism industry in your area. Become a destination is not easy, but it is possible

A coordinated effort is needed between the airlines, hotels, taxis, and major attractions. The book also explains how to create an economic development association that brings money in your area. And then how to reinvest some of that money to create synergy in progress and get your area to take on all cylinders. Currently with the economic conditions the way they are, I can not think of a better book for economic tourism committee members to read. That is why I recommend this book to you right now, and I hope that you please consider all